A first look at how German grocer Lidl plans to conquer the U.S. market

By Sarah Halzack February 15, On a busy street in Fredericksburg, Va., a tall, black security fence guards a sprawling — and, for now, largely empty — brick-and-glass building.

The under-wraps facility is a prototype store for Lidl, a German grocery chain that has been working for more than a year to plot its entry into the U.S. market. The company is using the space to test which details appeal to American shoppers: To hit on what kind of signage looks good dangling from the ceiling, to figure out how many aisles makes for the most efficient movement through the store.

Lidl (pronounced lee-duhl) is a global grocery juggernaut, with 10,000 stores in 27 countries. It has made its name offering a limited assortment of goods, many of them private label, at ultralow prices.

Now, it is ready to descend on America, potentially throwing a disruptive curveball in a retailing category that is already scrambling to adapt to new pressures, including the growth of online shopping and competition from nontraditional rivals such as drugstores.

Read more: https://www.washingtonpost.com/news/business/wp/2017/02/15/a-first-look-at-how-german-grocer-lidl-plans-to-conquer-the-u-s-market

Stay up-to-date
  1. Please let us know your name.
  2. Please let us know your last name.
  3. Please let us know your email address.
  4. Please include your cell phone.
  5. Please write a subject for your message.
  6. By providing your mobile phone number and/or email you are opting into our text message and/or email program and will get information from UFCW 8 - msg and data rates may apply.

Join Us On
Social Media!



tweets logo1by @UFCW8
How are opportunities for overtime usually distributed at work?
What's most important to you where you work?